GA4 Web Analytics Dashboard | BKY Data Consulting

1 The Problem

Where Your Data Lives Today

GA4 has powerful data collection, but the interface is overwhelming. Your team avoids it, and nobody trusts the numbers in the weekly marketing meeting.

Google Analytics 4 — Reports Interface

Traffic acquisition

Last 28 days • May 1 - May 28, 2026

Channel	Users	Sessions	Eng. rate	Conversions	Revenue
Organic Search	34,219	44,800	62.3%	(not set)	$0.00
Direct	19,882	25,690	54.1%	(not set)	$0.00
Paid Search	14,120	18,080	58.7%	(not set)	$0.00
Social	8,450	11,200	45.2%	(not set)	$0.00

Conversions showing "(not set)" — goals not configured properly

6 columns of data but no clear answer to "Which channel actually drives revenue?"

GA4 — Explore (Free Form)

Page path	Sessions	Views	Avg time	Bounce rate	Events
/	18,400	22,100	0:45	58.2%	44,200
/products	8,920	12,340	2:12	34.1%	28,800
/blog/seo-guide	6,200	7,100	4:30	22.5%	14,200
(data sampled)	Results based on 42% of sessions — upgrade for unsampled data

Data sampling means you're seeing estimates, not real numbers

Explorations can't be shared with your team without workarounds

2 Our Solution

What We Build

We export your raw GA4 event data to BigQuery (free, unsampled), model it into clean tables, then build a dashboard anyone on your team can understand.

Google Analytics 4Events, Sessions, Users

BigQuery ExportFree, Unsampled Data

BigQueryClean Session Tables

Looker StudioLive Dashboard

Export

Enable free GA4 BigQuery export for 100% unsampled event data

Model

Flatten nested event schema into clean sessions, pages, and conversions tables

Enrich

Stitch user journeys, attribute conversions to channels properly

Visualize

One-page dashboard your marketing team actually understands

3 The Result

What You Get

A clear, single-page analytics dashboard. No more digging through GA4's menus or arguing about sampled data.

Live Dashboard Preview

Traffic sources, top pages, device mix, and conversion trends — updated daily from unsampled data.

128,450

Sessions

+14% vs last month

89,230

Users

+11% vs last month

42.3%

Bounce Rate

-3.2% vs last month

3m 24s

Avg Session Duration

+8% vs last month

Sessions by Channel

Sessions Over Time (Last 30 Days)

Top Pages

Device Breakdown