BKY Data Consulting

GA4 Web Analytics Dashboard

GA4 → BigQuery → Looker Studio

Sample data for demonstration purposes

1 The Problem

Where Your Data Lives Today

GA4 has powerful data collection, but the interface is overwhelming. Your team avoids it, and nobody trusts the numbers in the weekly marketing meeting.

Google Analytics 4 — Reports Interface
Reports
Reports snapshot
Realtime
Life cycle
Acquisition
Overview
User acquisition
Traffic acquisition
Engagement
Monetization
Retention
User
Demographics
Tech
Traffic acquisition
Last 28 days • May 1 - May 28, 2026
ChannelUsersSessionsEng. rateConversionsRevenue
Organic Search34,21944,80062.3%(not set)$0.00
Direct19,88225,69054.1%(not set)$0.00
Paid Search14,12018,08058.7%(not set)$0.00
Social8,45011,20045.2%(not set)$0.00
Conversions showing "(not set)" — goals not configured properly
6 columns of data but no clear answer to "Which channel actually drives revenue?"
GA4 — Explore (Free Form)
VariablesTab Settings+ Add segmentSearch dimensions...
Page pathSessionsViewsAvg timeBounce rateEvents
/18,40022,1000:4558.2%44,200
/products8,92012,3402:1234.1%28,800
/blog/seo-guide6,2007,1004:3022.5%14,200
(data sampled)Results based on 42% of sessions — upgrade for unsampled data
Data sampling means you're seeing estimates, not real numbers
Explorations can't be shared with your team without workarounds
2 Our Solution

What I build

I export your raw GA4 event data to BigQuery (free, unsampled), model it into clean tables, then build a dashboard anyone on your team can understand.

Google Analytics 4Events, Sessions, Users
BigQuery ExportFree, Unsampled Data
BigQueryClean Session Tables
Looker StudioLive Dashboard
Export
Enable free GA4 BigQuery export for 100% unsampled event data
Model
Flatten nested event schema into clean sessions, pages, and conversions tables
Enrich
Stitch user journeys, attribute conversions to channels properly
Visualize
One-page dashboard your marketing team actually understands
3 The Result

What You Get

A clear, single-page analytics dashboard. No more digging through GA4's menus or arguing about sampled data.

Live Dashboard Preview

Traffic sources, top pages, device mix, and conversion trends — updated daily from unsampled data.

128,450
Sessions
+14% vs last month
89,230
Users
+11% vs last month
42.3%
Bounce Rate
-3.2% vs last month
3m 24s
Avg Session Duration
+8% vs last month
Sessions by Channel
Sessions Over Time (Last 30 Days)
Top Pages
Device Breakdown