Home Back to Demos

Where Your Data Lives Today

Stripe shows you individual payments, but your board wants MRR, churn rate, and LTV:CAC ratio. Right now, someone on your team spends hours in a spreadsheet every month to get those numbers.

Stripe Dashboard — Payments
PaymentsSubscriptionsInvoicesSearch payments...
AmountStatusDescriptionCustomerDate
$99.00SucceededPro Plan - Monthlycus_R8kL...May 28
$299.00SucceededEnterprise - Monthlycus_P3mN...May 28
$29.00FailedStarter Plan - Monthlycus_K9xQ...May 27
-$99.00RefundedPro Plan - Monthlycus_J2wP...May 27
$99.00SucceededPro Plan - Monthlycus_M5tR...May 26
Stripe shows individual payments, not MRR, churn rate, or LTV
Failed payments and refunds mixed in — no net revenue view
Google Sheets — MRR_Calculator_v2.xlsx
MonthNew MRRChurnedExpansionNet MRRChurn %
Jan 2026$6,200-$2,100$1,800$68,4003.1%
Feb 2026$7,100-$1,900$2,200$75,8002.5%
Mar 2026$5,800-$4,200$1,500$78,9005.5%
Apr 2026$6,900??????~$82K--
May 2026----------
March churn spike went unnoticed for weeks because the sheet wasn't updated
Manual entry means your board deck is always 2-3 weeks stale

What We Build

We pull your Stripe subscription data into a warehouse, calculate real SaaS metrics automatically, and deliver a board-ready dashboard.

StripeSubscriptions, Invoices, Charges
ETL PipelineExtract, Calculate, Model
BigQueryCloud Data Warehouse
Looker StudioLive Dashboard
Extract
Pull subscription events, invoices, and charges from Stripe API daily
Calculate
Compute MRR, net revenue, expansion, contraction, and churn cohorts
Warehouse
Store clean SaaS metrics in BigQuery with full subscription history
Visualize
Board-ready dashboard your investors and leadership trust

What You Get

Board-ready SaaS metrics dashboard. MRR, churn, LTV:CAC, cohort retention — all calculated automatically from your Stripe data.

Live Dashboard Preview

MRR growth, churn vs new subscribers, revenue by plan, and cohort retention — updated daily.

$84,200
MRR
+8% vs last month
1,247
Active Subscribers
+45 this month
2.1%
Monthly Churn
-0.3% vs last month
4.2x
LTV:CAC Ratio
MRR Growth
Churn vs New Subscribers
Revenue by Plan
Monthly Cohort Retention